In a recent annual shareholder meeting, Microsoft CEO Satya Nadella doubled down on the company’s multiplatform strategy for Xbox. This approach aims to make Xbox games accessible on a wide range of devices, not just Xbox consoles. The strategy is powered by Xbox Game Pass and Xbox Cloud Gaming, allowing players to enjoy Xbox games on PCs, mobile devices, handhelds, and even TVs.
Nadella emphasized that being an Xbox fan today means playing your favorite games anywhere, whether on an Xbox console or not. This shift is part of Microsoft’s broader vision to leverage AI, cloud, console, and PC innovations to build the best games for gamers everywhere.
The company’s “This is an Xbox” marketing campaign highlights this vision, showcasing how Xbox games can be played on a wide range of devices. Despite this shift, Microsoft remains committed to its console hardware business and plans to release future Xbox consoles.
Nadella’s comments came in response to questions about Microsoft’s acquisition of Activision Blizzard and the company’s overall gaming strategy. He expressed confidence in the company’s position in the gaming market and highlighted the success of recent releases like Call of Duty: Black Ops 6 and Indiana Jones and the Great Circle.
Nadella also mentioned that Microsoft’s strategy with Activision content is now in full force, and the company aims to bring the best of AI, cloud, console, and PC innovation to build the best games that can be enjoyed by gamers everywhere.
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