Sony knew Astro Bot long-term Playstation benefit

Evidently, despite claiming not to have a major launch for 2024, Sony and PlayStation Studios achieved unexpected success with the surprise announcement and release of Astro Bot. This established a new IP star, the first original PlayStation IP since LittleBigPlanet and its success, including winning The Game Awards’ Game of the Year title. This success suggests that PlayStation’s dormant IPs might receive a renewed focus and potentially benefit from a similar long-term strategy.

In a detailed interview with Famitsu, PlayStation co-CEO Hermen Hulst discussed Sony’s openness to reviving its classic game franchises.

Hulst emphasized that PlayStation aims to offer a broad range of experiences by leveraging both its first-party studios and external developers. He highlighted the importance of PlayStation’s extensive IP portfolio and the company’s goal to publish games by the world’s best creators.

Of course, Hulst took the opportunity to praise the success of Astro Bot, which has sold 1.5 million copies in its first nine weeks. He noted that nearly 40% of those sales came from players who were either purchasing a PlayStation game for the first time or for the first time in two years.

This success has contributed significantly to the expansion of the PlayStation community, attracting younger players and families.

Hulst also reflected on the legacy of PlayStation’s classic IPs, mentioning titles like Uncharted 2: Among Thieves and God of War as major inspirations for the company’s future direction. He acknowledged the challenges of the live-service model, referencing the infamous launch and quick shutdown of Concord this year.

Overall, Hulst’s vision for PlayStation involves a balance of honoring its rich history while continuing to innovate and collaborate with top developers to create new and exciting gaming experiences.