Roblox delivered a standout Q3 2025, with revenue surging 48% to $1.35 billion and bookings climbing 70% to $1.92 billion—well above expectations. The platform’s growth was fueled by record engagement, strong creator earnings, and a surge in older users.
📈 Financial Highlights
- Revenue: $1.35 billion, up 48% year-on-year
- Bookings: $1.92 billion, up 70% year-on-year
- Net Losses: $257 million, slightly higher than last year’s $240 million
Despite widening losses, Roblox’s top-line growth far outpaced forecasts, signaling that its investments in platform expansion and creator economics are paying off.
👥 User Growth and Engagement
- Daily Active Users (DAUs): 151.5 million, up 70% YoY
- Hours Engaged: 39.6 billion, up 91% YoY
- Monthly Unique Payers (MUPs): 35.8 million, up 88% YoY
A key driver was the 13+ demographic, which grew 89% YoY and now represents Roblox’s fastest-expanding audience. This shift is crucial, as older users tend to spend more and engage with more complex experiences.
💰 Creator Economy
- Top 1,000 creators earned an average of $1.1 million over the past year.
- Total creator earnings surpassed $1 billion in just nine months.
Roblox’s strategy of reinvesting in its creator ecosystem, discovery tools, and virtual economy is clearly working. The platform is positioning itself not just as a game hub, but as a sustainable creator marketplace.
🎮 Breakout Experiences
Three titles stood out this quarter:
- Grow a Garden – set a record with nearly 22 million concurrent players, the highest ever for a video game.
- Steal a Brainrot and 99 Nights in the Forest – both achieved concurrent peaks surpassing Roblox’s entire platform peak from last year.
These successes highlight how user-generated content can rival or even surpass traditional AAA launches in terms of scale.
🌍 Regional Trends
- Asia-Pacific (APAC): strongest growth overall.
- US & Canada: hours played rose 47% YoY.
- Older users (13+): engagement hours jumped 107% YoY, compared to 67% for under-13s.
This suggests Roblox is successfully broadening its appeal beyond its original younger base, a critical step for long-term sustainability.
🔮 Outlook
Roblox raised its full-year guidance:
- Revenue: $4.82–$4.87 billion
- Bookings: $6.56–$6.61 billion
CEO David Baszucki credited strategic investments in platform performance, creator economics, and discovery systems as the foundation for this momentum.
Roblox’s Q3 results show it is evolving from a kids’ gaming platform into a global entertainment and creator economy powerhouse. With record-breaking engagement, billion-dollar creator payouts, and surging older demographics, Roblox is positioning itself as a next-generation social platform—one that blends gaming, commerce, and community at unprecedented scale.
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