Acclaim is back to help indies developers and hopefully learned from its former self's mistakes

In the ever-evolving world of video games, few names evoke as much nostalgia as Acclaim Entertainment. Founded in 1987, Acclaim was a powerhouse in the gaming industry, responsible for bringing some of the most beloved franchises to life. From the adrenaline-pumping action of “Mortal Kombat” to the prehistoric adventures of “Turok,” Acclaim’s logo was a familiar sight for gamers of the ’80s and ’90s. However, the company’s journey was not without its ups and downs, culminating in its bankruptcy in 2004. Now, over two decades later, Acclaim is making a triumphant return, and its story is one worth telling.

The Rise and Fall of Acclaim

Acclaim Entertainment was founded with a clear vision: to become a dominant force in the gaming industry. The company’s name was strategically chosen to appear before competitors like Activision and Accolade in alphabetical listings. This clever marketing move was just the beginning of Acclaim’s innovative approach to the industry.

Throughout the late ’80s and ’90s, Acclaim published a plethora of iconic games. Titles like “NBA Jam,” “Burnout,” and “Mary-Kate and Ashley: Sweet 16 – License to Drive” became household names. The company’s success was not limited to a single genre; it spanned sports, action, and even licensed games based on popular TV shows and movies.

However, as the new millennium approached, Acclaim faced increasing financial difficulties. The company’s aggressive marketing strategies, such as reimbursing UK drivers with speeding tickets to promote “Burnout 2” and urging parents to name their baby “Turok” for a contest, were not enough to stave off bankruptcy. In September 2004, Acclaim filed for bankruptcy, leaving behind a legacy of both triumphs and controversies.

The Resurrection of Acclaim

Fast forward to 2025, and Acclaim is back, but with a new mission and a fresh approach. The company has re-entered the market with a focus on supporting independent developers and revitalizing its classic franchises. Under the leadership of new CEO Alex Josef, Acclaim aims to provide funding, marketing, and PR support to indie studios looking to break into the industry.

Josef, a veteran of the gaming industry with over two decades of experience, is passionate about bringing Acclaim back to the forefront. “It’s an absolute honor and pleasure to be leading the charge in bringing Acclaim back to the forefront of the games industry,” Josef said. The company has already signed several indie titles, which will be revealed soon.

To achieve its goals, Acclaim has assembled an advisory board comprising industry veterans like Russell Binder at Striker Entertainment, Mark Caplan at Ridge Partners, and WWE legend Jeff Jarrett at Global Force Entertainment. This diverse team brings a wealth of experience and expertise to the table, ensuring that Acclaim’s revival is both strategic and impactful.

A New Era for Acclaim

The return of Acclaim is not just about nostalgia; it’s about innovation and adaptation. The company recognizes the importance of indie developers in today’s gaming landscape and is committed to providing them with the resources they need to succeed. By supporting indie studios and breathing new life into its classic IPs, Acclaim aims to make a significant impact on the industry once again.

As gamers eagerly await the announcement of the new titles and the revival of beloved franchises, one thing is clear: Acclaim’s return is a testament to the enduring power of great games and the passion of those who create them. The company’s journey from its rise in the ’80s to its fall in 2004, and now its resurrection in 2025, is a story of resilience, innovation, and a relentless pursuit of excellence.

In the words of Jeff Jarrett, “Resurrecting Acclaim is an opportunity to impart the same degree of passion and love to a new generation, and I’m excited to be involved”. With a talented team, a clear vision, and a commitment to supporting the next generation of game developers, Acclaim is poised to make its mark on the gaming world once again.