Sony Confirms the Shutdown of PlayStation Stars Loyalty Program
Sony has officially announced the discontinuation of its PlayStation Stars loyalty program, marking the end of an initiative that rewarded players with digital collectibles and redeemable points for engaging with PlayStation games and activities. The program, which launched in 2022, will fully shut down on November 2, 2026, but existing members will still be able to earn rewards until July 23, 2025.
In a statement released on the PlayStation Blog, Sony explained that the decision to wind down PlayStation Stars was based on an evaluation of player engagement and industry trends. The company emphasized that it had learned valuable insights from the program and would use these findings to explore new ways to enhance its loyalty initiatives.
Since launching the program, we’ve learned a lot from evaluating the types of activities our players respond best to, and as a company, we are always evolving with player and industry trends. Through this evaluation, we have decided to refocus our efforts and will be winding down the current version of PlayStation Stars.
What Happens Next for PlayStation Stars Members?
Sony has outlined a gradual shutdown process for PlayStation Stars:
- No new members will be accepted into the program starting immediately.
- Existing members can continue earning digital collectibles, points, and level up their status until July 23, 2025.
- After July 23, 2025, no new campaigns, rewards, or benefits will be available.
- Members can redeem their points until November 2, 2026, after which the program will be completely discontinued.
- Digital collectibles earned through the program will remain accessible even after the shutdown.
The Legacy of PlayStation Stars
PlayStation Stars was introduced as a way to reward player engagement through a variety of challenges, including earning trophies and purchasing digital games. While the program had its dedicated user base, it never fully integrated into the PlayStation console experience, remaining primarily accessible through the PlayStation App on mobile devices.
Despite its discontinuation, Sony has hinted at future loyalty initiatives, suggesting that the company is exploring new ways to engage and reward players. Whether this means a revamped version of PlayStation Stars or an entirely new program remains to be seen.
The shutdown of PlayStation Stars marks the end of an era for PlayStation’s loyalty efforts, but it also opens the door for new and improved player engagement strategies. As Sony continues to evolve with industry trends, PlayStation fans can expect fresh opportunities to earn rewards and celebrate their gaming achievements in the future.
