For the first time since its inception in 2020, Ubisoft has decided not to host its annual Ubisoft Forward event this year. The gaming giant, known for its blockbuster franchises like Assassin’s Creed, Far Cry, and Rainbow Six, has traditionally used Ubisoft Forward as a platform to unveil upcoming titles, share development insights, and engage directly with its global fanbase. But in 2025, Ubisoft is taking a different approach.
Ubisoft leaned on not holding a standalone Ubisoft Forward showcase this year as per sources told Stephen Totilo. Instead, the company will participate in other major gaming events, including IGN Live (June 7-8), the PC Gaming Show (June 8), and Gamescom 2025. While Ubisoft has not provided a detailed explanation for this decision, industry analysts speculate that a combination of financial restructuring, game development delays, and internal shifts may have influenced the move.
Ubisoft has been undergoing significant internal restructuring, particularly following its deal with Tencent, which has led to the creation of a new subsidiary focused on its biggest franchises. This shift, along with cost-cutting measures and layoffs, suggests that Ubisoft is prioritizing financial stability over hosting a large-scale showcase.
Game Development Challenges
Several of Ubisoft’s upcoming projects have faced delays, including the much-anticipated Prince of Persia: Sands of Time remake, which is now expected to launch by March 2026. Additionally, Ubisoft has been working on expansions for Assassin’s Creed Shadows, as well as new titles like Anno 117: Pax Romana, Heroes of Might & Magic: Olden Era, and the next Ghost Recon game. With many of these projects still in development, Ubisoft may have opted to spread out its announcements across multiple events rather than concentrating them in a single showcase.
While the absence of Ubisoft Forward may disappoint some fans, the company’s presence at IGN Live, the PC Gaming Show, and Gamescom ensures that players will still receive updates on upcoming titles. Ubisoft’s decision to integrate its announcements into broader industry events could also increase visibility and allow for more organic engagement with the gaming community.
Additionally, Ubisoft’s restructuring efforts indicate a long-term strategy aimed at stabilizing its business and ensuring the success of its flagship franchises. While 2025 may be a quieter year for Ubisoft in terms of major reveals, the company is likely preparing for a strong comeback in 2026, with several high-profile releases on the horizon.
Ubisoft’s decision to skip Ubisoft Forward in 2025 marks a pivotal moment in the company’s evolution. Whether this move signals a permanent shift in strategy or a temporary pause remains to be seen. However, one thing is certain—Ubisoft is still very much in the game, and fans can expect exciting developments in the months ahead.
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