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When you think of Ninja Gaiden, you probably picture lightning-fast swordplay, brutal boss fights, and the kind of difficulty that makes even seasoned players sweat. What you don’t usually imagine is helicopters, Miami Beach skies, and a Guinness World Record. Yet that’s exactly how Ninja Gaiden 4 has made its mark before even hitting store shelves.
It’s been nearly thirteen years since the last mainline Ninja Gaiden entry, and fans have been hungry for a revival. With Team Ninja teaming up alongside PlatinumGames and Xbox, the franchise is finally back with Ninja Gaiden 4, launching October 21st. This time, players will step into the shoes of not just the legendary Ryu Hayabusa, but also a new protagonist, Yakumo, as the series pushes its signature 3D combat into a new generation.
Gaming in the Skies
To celebrate the release, Xbox and Team Ninja didn’t just throw a launch party—they literally took the game to the air. In Miami Beach, a massive 26-foot-wide screen was suspended and flown by helicopter, while another helicopter carried Team Ninja’s community manager Emmanuel “Master” Rodriguez and rapper Swae Lee as they played Ninja Gaiden 4 mid-flight.
The spectacle wasn’t just for show. Guinness World Records officially recognized the event as the largest video game display ever flown, cementing Ninja Gaiden 4 in gaming history before players even got their hands on it.
Sure, this record isn’t about sales numbers or speedruns, but it’s a reminder of how gaming culture continues to evolve. Launch events are no longer confined to convention halls or livestreams—they’re becoming larger-than-life experiences that blur the line between entertainment, technology, and community spectacle.
For Xbox, the timing couldn’t be better. With The Outer Worlds 2 also dropping this month, the company is stacking its lineup with heavy hitters, both of which will be available on Game Pass and even playable on the portable Asus ROG Ally.
The Legacy Continues
For longtime fans, Ninja Gaiden 4 represents more than just another sequel. It’s a revival of a franchise that defined action gaming for decades, now reimagined for a new audience while honoring its roots. And if the sky-high stunt is any indication, Team Ninja and Xbox are determined to make sure this return is unforgettable.
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