HyperX Dominates CES 2026 With Aggressive New Hardware Lineup — While Omen Quietly Kept at Bay

HyperX arrived at CES 2026 with the confidence of a brand no longer content to be just HP’s gaming accessory arm. Instead, it behaved like a company stepping into its own identity — unveiling a sweeping lineup of keyboards, monitors, and gaming systems that collectively overshadowed HP’s long‑running Omen brand. And if this year’s announcements are any indication, HyperX is becoming the face of HP’s gaming strategy, while Omen slips further into the background.

Modular Keyboards Take Center Stage

One of HyperX’s headline reveals was a new generation of gaming keyboards designed for extreme customization. The HyperX Origins 2 series — described as being “made to be yanked apart” — signals a shift toward enthusiast‑grade modularity, hot‑swap components, and repair‑friendly design.

The lineup includes:

• HyperX Origins 2 Pro 65 Gaming Keyboard – This smaller keyboard still packs a punch above its weight class while providing extra real estate for the gamer at the desk. The 65% option removes the bulk (the number pad) and keeps the arrow keys onboard, deviating from other gaming keyboards on the market. The Pro 65 comes with Rapid Trigger technology, magnetic switches and superior response time. To top it all off, the Pro 65 comes with a Hall Effect PCB, to further support accurate inputs.
• HyperX Origins 2 65 Gaming Keyboard – Like the Pro 65, the 65 forgoes a large size to give players a smaller form factor. Like the rest of the keyboards on this list, the 65 allows gamers to fully customize their boards, and lets players (with the official design files) print colourful housings or use the open-source files to create their own Origins 2 style.
• HyperX Origins 2 1800 Gaming Keyboard – This board has all of the functionality of the Origins 2 65, except it retains all of the keys of a traditional keyboard (including the numberpad) but keeps a smaller form factor.
• HyperX Eve 1800 Gaming Keyboard – The last keyboard revealed from HyperX at CES 2026 drops all of the customization options (outside of RGB lighting) and lets players plug, play, and forget about settings. This board also forgoes the 8K polling rate in favour of 1000, giving gamers who need less response time an onboarding ramp to HyperX boards.

This is a notable departure from the typical mass‑market approach of HP’s Omen peripherals. HyperX is clearly targeting the DIY and competitive gaming communities, where customization is king and brand loyalty is built through hands‑on hardware experiences.

HyperX Branding Takes Over Omen Laptops

Perhaps the most symbolic shift came from HP’s gaming laptops. According to the title of another Verge report, HP’s new Omen 15 and 16 Max laptops now carry HyperX branding front and center.

This is a remarkable repositioning. For years, Omen was HP’s flagship gaming identity — the name that appeared on laptops, desktops, and accessories. But at CES 2026, the branding hierarchy flipped: HyperX is now the star, and Omen is the sub‑label.

With this, the HyperX OMEN MAX 16 takes the stage for HP’s gaming efforts and as per the american computing company, customer can expect:

• Next-generation hardware deliversup to 300WTotal Platform Power, an additional 50W and 20% increase versus the previous generation, powered by new Intel® Core Ultra 200HX series processors and next-gen AMD Ryzen ™ AI processors, and up to the NVIDIA® GeForce RTX™ 5090 Laptop GPU¹ for lightning-fast, smooth, and immersive gameplay making it the world’s most powerful gaming laptop with fully internal cooling.
• Keep cool under pressure with a redesigned OMEN Tempest Cooling Pro system – featuring a third fan and Fan Cleaner technology that improves cooling efficiency automatically – keeping performance steady even during intense sessions.
• Player-focused design like an industry-leading high-polling rate keyboard that delivers up to 4x faster keyboard polling rat⁴ compared to previous generations; the keyboard also offers full-size arrow keys and captivating lighting effects customizable through OMEN Light Studio.
• See every frame clearly on up to a 16-inch OLED 240Hz WQXGA 500-nit display delivering sharp and responsive visuals for competitive play.
• OMEN AI redefines FPS optimization with a personalized, one-click solution tailored to each game, adjusting operating system settings, hardware settings, and game settings – eliminating the need for endless troubleshooting.

Meanwhile, the HyperX OMEN OLED 34 is expected to be lauched with:

• Experience better picture and less text fringing on the next generation V-Stripe QD-OLED panel, with 21:9 WQHD, 360Hz refresh rate, and 0.03ms response time for next level immersive performance.
• Achieve more and create freely with HyperX ProLuma, professional-grade color precision, 100W USB-C power delivery, and a built-in KVM switch for seamless multitasking.
• Make it your own with a fully customizable 3D-printable headphone hook.
• Stay protected with HyperX OLED CoreProtect and three-year limited warranty ensures the longevity of your monitor keeping you in the game without the worry of burn-in.

The message is unmistakable: HP wants HyperX to be the gaming brand consumers recognize first.

A 500Hz QD‑OLED Monitor Pushes HyperX Into the High‑End Display Race

HyperX also announced a new monitor lineup, including a 500Hz QD‑OLED model with a V‑stripe panel — a spec sheet that reads like a direct challenge to Alienware, ASUS ROG, and MSI’s esports displays.

This is not the kind of product Omen typically launched. Omen monitors historically targeted mid‑range gamers, not the bleeding‑edge competitive scene. HyperX stepping into the ultra‑premium display market reinforces the idea that HP is shifting its performance‑first innovation pipeline away from Omen entirely.

Omen’s Presence at CES 2026: Technically There, Practically Invisible

While Omen‑branded laptops still exist, their subdued presence — and the fact that HyperX’s name is now stamped on them — makes the brand feel like a legacy label rather than a forward‑facing gaming identity.

At CES 2026:

• HyperX had multiple major announcements.
• HyperX had the most advanced hardware.
• HyperX had the enthusiast‑focused messaging.
• HyperX had the esports‑ready specs.
• Omen had… a supporting role in its own product line.

The contrast is stark. HyperX is being positioned as HP’s gaming powerhouse, while Omen appears to be transitioning into a quieter, more utilitarian tier — perhaps even on a path toward eventual retirement.

But of course, there is something for Xbox

The HyperX Clutch Tachi is HP’s first Xbox licensed arcade controller, delivering precision and style with a premium leverless design and HP claims that gamers will enjoy lightning-fast inputs with Magnetic Switches with TMR sensors, along with the capacity of adjusting button mapping, rapid trigger, and actuation in NGENUITY software. Create aftermarket mods by 3D printing button shapes or unique artwork for the top plate.

A Strategic Rebranding in Real Time

HP’s gaming strategy seems to be undergoing a consolidation:
HyperX = innovation, performance, esports, identity
Omen = legacy, platform, chassis, compatibility

If this trend continues, CES 2026 may be remembered as the moment HyperX officially became HP’s primary gaming brand.

HyperX and OMEN Unite to Power the Future of Play

Today, HP Inc. (NYSE: HPQ) is redefining how gamers play, create, and perform with the debut of its most advanced gaming products yet, and the introduction of a new era for its gaming brand. HyperX and OMEN are officially coming together under one master gaming brand: HyperX.

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