Tag Archives: Genki

Nintendo definitely didn’t forget about Genki

In a surprising turn of events, Nintendo has filed a lawsuit against accessory maker Genki over its unauthorized mock-up of the highly anticipated Nintendo Switch 2. The controversy stems from Genki’s decision to showcase a size-accurate recreation of the upcoming console at CES 2025, weeks before Nintendo officially revealed the device.

The Mock-Up That Sparked Legal Action

Genki, known for its gaming accessories, presented a dummy version of the Switch 2 at its CES booth, complete with redesigned Joy-Cons. The mock-up was allegedly based on leaked specifications, but Nintendo argues that Genki either had unauthorized access to the real console or misled consumers by falsely claiming compatibility with the Switch 2.

Nintendo’s legal team wasted no time, accusing Genki of infringement, unfair competition, and false advertising. The lawsuit claims that Genki’s actions were a strategic campaign to capitalize on public interest in the next-generation console.

Nintendo’s Argument: Trademark Violations & Consumer Deception

Nintendo alleges that Genki violated its trademarks by using the Switch 2’s design and branding to promote its own accessories. The gaming giant also points out that Genki’s contradictory statements—first claiming access to a real Switch 2, then denying possession—suggest an attempt to mislead consumers.

Furthermore, Nintendo argues that Genki’s claim of compatibility with the Switch 2 would be impossible to verify unless the company had illicit access to the console or confidential technical details. This raises concerns about whether Genki’s accessories were truly designed for the Switch 2 or if the company was simply riding the hype wave.

Via Oatmeal Dome:

[Switch 2]Nintendo is suing accessory maker Genki, the company that showed off a mockup of the Switch 2 at their CES 2025 booth before the console's official reveal.Nintendo alleges that Genki violated their trademarks.

OatmealDome (@oatmealdome.bsky.social) 2025-05-03T16:12:05.3008271Z

Genki’s Response & The Fallout

After Nintendo’s legal team confronted Genki, the accessory maker backtracked, stating that its mock-up was based on online leaks rather than direct access to the console. However, Nintendo remains firm in its stance, arguing that Genki’s actions damaged its brand and misled consumers.

The lawsuit also highlights Genki’s social media activities, where the company hinted at having insider knowledge of the Switch 2. Nintendo claims that Genki’s marketing tactics—including launching its own “Direct” broadcast shortly after Nintendo’s official announcement—were designed to confuse fans into thinking it was an official Nintendo event.

As the legal battle unfolds, the gaming community is watching closely. If Nintendo wins, it could set a precedent for how companies handle leaks and unauthorized mock-ups. On the other hand, if Genki successfully defends itself, it may raise questions about fair use and third-party accessory development.

Regardless of the outcome, this lawsuit underscores Nintendo’s strict approach to protecting its intellectual property. The company has a long history of taking legal action against unauthorized use of its trademarks, and this case is no exception.

Sources: Nintendo Life