Tag Archives: Industry

Business, Gaming, News

Capcom ended 2024 with a sudden stop on positive quarters

For those who has been following corporate news and mainly from Capcom, the Japanese veteran has been nailing good numbers in each earning report from the past 2 years, but of course and unfortunately, some things cannot last forever and this is what the latest earning can tell us.

Capcom released its consolidated financial results for the 9 months ending December 31, 2024 for its Q3 for the fiscal year 2024. The report provides a comprehensive overview of the company’s performance and future outlook, revealing both challenges and opportunities ahead.

The creators of franchise like Megaman, Resident Evil, Street Fighter and other classics, reported net sales of 88.853 billion yen or around $573.08 million, a decrease of 16.3% compared to the same period last year. The operating income also saw a significant decline, dropping by 33.4% to 23.066 billion yen or around $149.84 million.

Despite these decreases, Capcom remains optimistic about its future performance, citing several key factors contributing to its resilience.

The Digital Contents segment, which includes home video games, experienced a slight decline in unit sales for new titles. However, the performance of catalog titles (excluding those released in the previous fiscal year) has steadily increased year over year2. The Arcade Operations business saw growth in existing stores, which were utilized as cooling shelters during hot weather, resulting in increased revenue and profit. The Amusement Equipments business launched two new models and sold 17,000 units as planned, benefiting from cost reductions through the procurement of common components.

Future Outlook

Capcom has maintained its full-year forecast, with expectations of increased sales and profit due to digital sales growth in the Consumer sub-segment. The company forecasts an earnings per share of ¥109.98 (US’ 71 cents) and a dividend of ¥36 (US’ 23 cents) for the fiscal year ending March 31, 2025. Capcom aims for 12 consecutive years of operating profit growth, driven by the stability of Digital Contents and strong performance in the Amusement Businesses.

Key Takeaways

  1. Resilience Amid Challenges: Despite a decrease in net sales and operating income, Capcom remains optimistic about its future performance.
  2. Growth in Digital Sales: The company expects increased sales and profit due to digital sales growth in the Consumer sub-segment.
  3. Strong Performance in Amusement Businesses: The Arcade Operations and Amusement Equipments businesses have shown growth and resilience.

Capcom’s latest earnings report highlights the company’s ability to navigate challenges and capitalize on opportunities in the ever-evolving video game industry. With a strong focus on digital sales and continued innovation in its business segments, Capcom is well-positioned for future growth.

Business, Gaming, News, Xbox

How Microsoft and Xbox are doing reaching the half of fiscal year 2025?

Microsoft recently released its FY25 Q2 earnings report, revealing a mixed bag of results. The company posted a revenue of $69.6 billion, a 12% increase year-over-year. Net income also saw a significant rise, reaching $24.11 billion compared to $21.87 billion in the same quarter last year. The growth was primarily driven by the Intelligent Cloud segment, which saw a 20% increase in revenue to $25.76 billion.

Microsoft Gaming: A Closer Look

Microsoft Gaming, a division established in 2022, has become a major player in the gaming industry. The division oversees the production and sales of Xbox hardware, Xbox Game Studios, and services like Xbox Game Pass and Xbox Cloud Gaming. With the acquisition of Activision Blizzard, Microsoft Gaming now owns some of the most popular and highest-grossing media franchises, including Call of Duty, Candy Crush, Warcraft, Halo, Minecraft, and The Elder Scrolls.

Key Highlights from Microsoft Gaming’s Performance

  1. Revenue Decline in Xbox Hardware: Despite the overall growth, Xbox hardware revenue saw a steep decline of 29% compared to the previous quarter. This decline is notable as it includes data over the holiday period, typically a strong sales period for gaming hardware.
  2. Growth in Xbox Content and Services: On a positive note, Xbox content and services revenue, which includes Xbox Game Pass, grew by 2% over the quarter. This growth was likely bolstered by popular titles like Indiana Jones and the Great Circle and continued support for Call of Duty: Black Ops 6.
  3. Publishing on Competing Platforms: Microsoft’s strategy of publishing its first-party titles on competing platforms like PlayStation and Nintendo has been a significant factor in the growth of Xbox services. Titles like Doom: The Dark Ages and The Outer Worlds 2 are expected to be released on PlayStation simultaneously.
  4. Integration with Handheld PCs: Microsoft is working on integrating the Xbox and Windows gaming experience on handheld PCs, which may include improved integration of the Windows Store and PC Game Pass.

Microsoft CEO Satya Nadella and CFO Amy Hood have expressed optimism about the future of Microsoft Gaming. They expect Xbox content and services revenue growth to be in the low to mid-single digits, driven by first-party content and Xbox Game Pass. The company is also focusing on cost efficiency and innovation in AI infrastructure, which could further boost its gaming division.

Elsewhere for Microsoft

Intelligent Cloud Segment

  • Revenue: $25.76 billion, up 20% year-over-year.
  • Azure Growth: Azure and other cloud services revenue grew by 31%, although this was slightly lower than the 33% growth seen in the previous quarter.
  • AI Investments: Microsoft is heavily investing in AI infrastructure, committing to spend $80 billion this fiscal year. The company’s AI business has surpassed an annual revenue run rate of $13 billion, up 175% year-over-year.

Productivity and Business Processes

  • Revenue: $29.4 billion, up 14% year-over-year.
  • Microsoft 365: Continued strong performance, with significant contributions from Microsoft 365 Copilot and other productivity tools.

More Personal Computing

  • Revenue: $14.7 billion, relatively unchanged from the previous year.
  • Windows PC Sales: There was a notable increase in Windows PC sales, driven by demand for new hardware and upgrades.
  • Xbox Services: Despite a decline in Xbox hardware revenue, Xbox content and services revenue grew by 2%, supported by titles like Indiana Jones and the Great Circle and Call of Duty: Black Ops 6.

Financial Highlights

  • Total Revenue: $69.6 billion, a 12% increase year-over-year.
  • Net Income: $24.11 billion, up from $21.87 billion in the same quarter last year.
  • Earnings Per Share (EPS): $3.23, beating expectations of $3.11.

Strategic Initiatives

  • AI Infrastructure: Microsoft is focusing on cost efficiency and innovation in AI infrastructure, including investments in small language models (SLMs) to reduce AI costs.
  • OpenAI Partnership: Microsoft and OpenAI have a new agreement through 2030, giving Microsoft access to OpenAI’s intellectual property and APIs for use within Copilot.

Environmental, Social, and Governance (ESG)

  • ESG Commitments: Microsoft continues to invest in sustainability and social responsibility initiatives, aiming to balance operational discipline with environmental and social practices.

Microsoft’s FY25 Q2 earnings report showcases the company’s continued growth and strategic investments in key areas like cloud computing and gaming. While there are challenges, particularly in Xbox hardware revenue, the overall outlook remains positive, especially with the strong performance of Xbox content and services. Microsoft Gaming, with its diverse portfolio and strategic initiatives, is poised to play a crucial role in the company’s future success.

Featured, Games, Gaming, News

GOG wants you to help them deciding their next game to land the GOG Preservation Program

GOG, the renowned digital storefront known for its commitment to DRM-free gaming, has recently unveiled an exciting update to its platform: the Dreamlist. This revamped feature, previously known as the Community Wishlist, is designed to empower gamers to influence which classic games are brought back to life.

The Dreamlist serves as a community-driven tool where gamers can vote for their favorite games that they want to see available on GOG. It’s not just about nostalgia; it’s about preserving gaming history and making beloved titles accessible to new generations. Each game on the Dreamlist has its own dedicated page, complete with detailed descriptions, screenshots, and trailers. Gamers can also share their personal stories and memories associated with these games, adding a heartfelt touch to their votes.

How Does it Work?

GOG has made it incredibly easy for gamers to participate in the Dreamlist. The interface has been overhauled to provide enhanced browsing and filtering options, making it simple to find and vote for games. The Dreamlist also features a “Staff Picks” section, where GOG highlights games that they believe deserve attention.

This not only helps guide the community but also showcases GOG’s dedication to bringing quality games to its platform.

The Dreamlist has already proven its worth. One notable success story is the revival of Dino Crisis 1 and 2, which were brought back to life thanks to the overwhelming community support on the Dreamlist. These games were remastered to ensure compatibility with modern systems, preserving their original content while enhancing their playability.

Looking ahead, GOG has ambitious plans for the Dreamlist. Games like Freelancer, Resident Evil Code: Veronica X, and the original Final Fantasy VII are among the titles that GOG and its community are eager to see revived. The Dreamlist is not just a wishlist; it’s a powerful tool for gamers to influence the gaming industry and ensure that their favorite titles are not forgotten.

In an industry where many classic games are no longer available, GOG’s Dreamlist is a beacon of hope for game preservation. According to GOG, 87% of games released prior to 2010 are no longer accessible, making the Dreamlist an essential initiative for keeping gaming history alive. By voting on the Dreamlist, gamers are not only expressing their preferences but also contributing to the preservation of gaming culture.

GOG invites all gamers to explore the Dreamlist, cast their votes, and share their memories. Whether it’s a childhood favorite or a game you’ve always wanted to play DRM-free, your vote matters. Together, we can ensure that these classic games find a new home on GOG and continue to be enjoyed by gamers around the world.

And from my part… I made some votes already and I want to highlight this one:

DO NOT CHANGE MY MIND!!!

Games, Gaming, News, Xbox

People Can Fly confirms being co-developing Gears of War: E-Day

In exciting news for the gaming world, People Can Fly confirmed that they are working with Xbox Game Studios’s The Coalition as co-developers for the highly anticipated shooter game, Gears of War: E-Day. This prequel aims to immerse players in the epic saga of the Gears universe, taking them back to the fateful event of Emergence Day.

For long-time fans, this collaboration should see this delightful reunion, as People Can Fly has a rich history with the Gears of War franchise. Known for their previous work on Gears of War: Judgment, as well as co-developing Gears of War 1-3, they bring a wealth of experience and passion to the project.

The Coalition, which has been the driving force behind the series since Gears of War 4, is excited about this partnership. Mike Crump, Studio Head at The Coalition, expressed his enthusiasm, stating:

We’re pleased to be partnering with the talented folks at People Can Fly who have been a part of our franchise’s legacy for so long.

The teams aim to combine their strengths to deliver an intense and authentic experience that fans have come to cherish.

While details about the game remain under wraps, fans can expect to witness iconic characters like Marcus Fenix and Dom Santiago as they navigate the horrors of Emergence Day. With state-of-the-art graphics powered by Unreal Engine 5, Gears of War: E-Day promises to exceed the expectations of both veteran players and newcomers alike.

The collaboration between People Can Fly and The Coalition heralds a thrilling chapter in the Gears of War series. As the development teams work tirelessly to bring this prequel to life, fans eagerly await the day when they can relive the harrowing events of Emergence Day. Stay tuned for more updates and prepare to embark on another unforgettable journey in the world of Gears of War.

Games, Gaming, News, Nintendo, Playstation, Xbox

Microsoft & Xbox will double down on more Xbox games on other platforms

Phil Spencer confirmed that more Xbox games will become available on other platforms, including PlayStation in his first major interview for 2025 with Gamertag Radio. He emphasized that they want to make great games accessible to as many people as possible, without putting up barriers.

This move is part of Xbox’s strategy to ensure that their games reach a wider audience.

When asked why gamers should buy an Xbox console, the Microsoft Gaming CEO highlighted the unique capabilities and features of Xbox hardware. He stressed that they want their hardware to stand out based on its merits and not just exclusive games. Phil Spencer wants people to choose Xbox hardware based on its capabilities and the choices they want to make about where they want to play.

The head of Microsoft’s gaming business did share his vision for the future of Xbox, mentioning upcoming titles like Avowed, DOOM: The Dark Ages, South of Midnight, The Outer Worlds 2, and possibly Fable. He also mentioned that Xbox Games Publishing is working on Ninja Gaiden 4, aiming to bring the franchise back to its former glory.

Finally, Spencer reflected on his legacy and the impact he hopes to have on the gaming industry and also, he talked about his passion for gaming and his commitment to innovation and inclusivity in the gaming community. Phil emphasized that he wants to leave a positive mark on the industry and continue to push for new and exciting gaming experiences.

There are insisting rumors that the “silence on Nintendo” at this interview, is because Xbox actually has plans on the brand be involved with Nintendo Switch 2 with surprising launches and Phil Spencer hasn’t been shy on expressing excitement for the Nintendo Switch 2 and his commitment to supporting the console with Xbox games has already gone outside the implicit.

The noise in the rumors mill suggests that we are inbound for an historical Nintendo Switch 2 port of Halo: The Master Chief along with Microsoft Flight Simulator, Starfield, Diablo 4 and Fallout 4.

Games, Gaming, News

Reason for the new delayed of Assassin’s Creed Shadows revealed

In the ever-expanding universe of Assassin’s Creed, each new installment is eagerly anticipated by fans worldwide. The latest in the series, Assassin’s Creed Shadows, has faced several delays, leaving fans anxiously waiting for its release.

Directed by Charles Benoit, the game promises to transport players to the mystical and complex world of feudal Japan, specifically, the intricate architecture of feudal Japan has posed unique challenges for the development team.

However, Benoit recently revealed the primary reason for the latest delay, pushing the release date to March 20, 2025.

As per an interview with IGN, Benoit explained that the Japanese roofs are the most complex structures he has ever worked with. These intricacies demanded specific codes and animations to ensure smooth and fluid transitions, an element crucial to the parkour mechanics that Assassin’s Creed is known for.

The Japanese architecture, the roofs [are] super complex.

Probably the most complex thing that I ever worked with if we compared to Odyssey and Syndicate. We needed specific codes and specific animations to support something super fluid, changing the transition of the parkour to make it even more fluid.

So that’s one of the specific feedback that we heard that we wanted to address, and it really improved since the last few months.

The decision to delay was heavily influenced by player feedback. The development team focused on making the parkour system feel more natural and responsive. Tweaking and balancing the progression, along with improving the overall gameplay experience, were top priorities. Benoit reassured fans that the story and design of the game have not been altered during this delay.

Benoit emphasized that the additional development time was essential to deliver a polished and enjoyable game. The team’s commitment to quality means ensuring that every aspect of the gameplay, from parkour to combat, is refined and balanced. This dedication to perfection is what fans of the series have come to expect, and Assassin’s Creed Shadows aims to meet those high expectations.

As the new release date approaches, excitement continues to build. The promise of exploring feudal Japan with enhanced parkour mechanics and a seamless gameplay experience is sure to captivate both longtime fans and newcomers to the series.

While delays can be disappointing, they often result in a superior final product, and Assassin’s Creed Shadows is poised to be a standout title in the franchise.

BTW, at my YouTube Channel, I mentioned about the recent developments at Ubisoft and also, offered a quick recap on what it is left for the so called Assassin’s Creed Infinity, please enjoy and support!

Business, Gaming, News

Warner Bros. Games CEO David Haddad Announces Retirement

Warner Bros. Games President David Haddad has announced his departure from the company after 12 years of leading the division. Haddad will remain in his role for the next three months to ensure a smooth transition and assist in finding his successor.

Haddad’s tenure at Warner Bros. Games saw the development and release of several iconic gaming franchises, including the successful Harry Potter: Hogwarts Legacy and the critically acclaimed Mortal Kombat series. However, the past year has been challenging for the company, with the disappointing performance of Suicide Squad: Kill the Justice League and MultiVersus contributing to significant financial losses.

Despite these setbacks, Haddad expressed pride in his work and gratitude for his time with Warner Bros. Games.

I am so proud of everything we’ve accomplished together at Warner Bros. Games during my time with the company.

It has been an absolute pleasure working on and building our iconic gaming franchises, and I will continue to be an enthusiastic supporter of this talented team’s future endeavors.

Warner Bros. Discovery Global Streaming and Games CEO and President JB Perrette praised Haddad’s contributions and noted that his departure was planned to coincide with a lighter release schedule, minimizing disruption to ongoing projects.

David has thoughtfully and purposefully chosen a time when our release schedule is lighter which will help minimize disruption to our ongoing projects and strategic plans and allow this team to smoothly prepare for its next record-breaking title.

As the search for Haddad’s successor begins, Warner Bros. Games continues to focus on its core franchises, including Harry Potter, Game of Thrones, the DC Universe, and Mortal Kombat. The company is also working on a Wonder Woman game at Monolith Productions, which is expected to be a major release in the coming year.

Haddad’s departure marks the end of an era for Warner Bros. Games, but it also signals a new chapter for the company as it looks to the future with fresh leadership and new opportunities.

Featured, Games, Gaming, Xbox

Everything announced at Xbox Developer Direct 2025

On January 23, 2025, Xbox held its much-anticipated Developer Direct, revealing an impressive line-up of games and some splendid surprises. Here’s everything that was announced:

DOOM: The Dark Ages

Release Date: May 15, 2025 (NOT AN XBOX EXLUSIVE)

id Software took the stage to unveil DOOM: The Dark Ages, a prequel set in an intriguing dark fantasy and sci-fi world. Fans of the franchise can look forward to:

  • Combat: Incredible new weapons added to the Slayer’s arsenal to crush hellspawn.
  • Exploration: A dive into medieval-inspired settings, teeming with dark, sinister realms.
  • Story: An epic narrative revolving around the Slayer’s war against hell itself.

South of Midnight

Release Date: April 8, 2025

Compulsion Games showcased South of Midnight, a third-person action-adventure set in the myth-laden landscapes of the American Deep South. The game promises:

  • Folkloric Exploration: Immerse yourself in a world populated by creatures from Southern folklore.
  • Visually Magical World: Stunning graphics and a captivating narrative experience that explores rich, cultural tales.

Clair Obscur: Expedition 33

Release Date: TBA

While no specific release date was mentioned, Sandfall Interactive provided a more in-depth glimpse into Clair Obscur: Expedition 33.

  • Visual Spectacle: A beautifully crafted fantasy setting.
  • Gripping Story: An engaging narrative that fans of JRPGs will appreciate.
  • Behind-the-Scenes Insights: A look into the creative process and the art behind the game.

Ninja Gaiden 4

Release Date: Fall 2025 (NOT AN XBOX EXCLUSIVE)

A thrilling surprise, Ninja Gaiden 4 was announced as a collaboration between Team Ninja and PlatinumGames. Set in a dystopian Tokyo, the game introduces:

  • New Protagonist: Join Yakumo, a member of the Raven Clan, navigating Tokyo’s neon-lit streets.
  • Classic Action: Fast-paced combat familiar to fans, with deep roots in the Ninja Gaiden legacy.
  • Ryu Hayabusa: The original protagonist will play a pivotal role in the unfolding saga.

Ninja Gaiden 2 Black – Remastered

Available Now

In a delightful twist, Ninja Gaiden 2 Black is now available as a remastered definitive edition.

  • Unreal Engine 5: Enhanced visuals and performance.
  • Immediate Access: Available on Xbox Series X|S, PC, and Game Pass from today.

Xbox Play Anywhere and Game Pass Integration

All titles announced support Xbox Play Anywhere, allowing players to switch between Xbox and Windows devices with seamless progress. Plus, all the games from this event will be available on Xbox Game Pass from Day One, with cloud gaming support.

Business, Games, Gaming, News

Pocketpair Ventures into the gaming publishing arena

Pocketpair, known for its imaginative and engaging games like Palworld and recently Overdungeon as a surprising new Nintendo Switch despite their lawsuit against Palworld allegedly patents violation, is now venturing into the publishing sphere.

The company has announced its formation of a new publishing business aptly titled Pocketpair Publishing.

Pocketpair Publishing aims to provide comprehensive support for indie game developers and small studios. This includes financial assistance, development aid, and much-needed publishing resources. A key aspect of their vision is to maintain a hands-off approach where they respect the creative autonomy and vision of the developers. They aim to support the creation and completion of dream projects without imposing strict conditions.

First Project Collaboration: Surgent Studios

Their first major project involves collaboration with UK-based Surgent Studios. Surgent Studios, known for the horror game Tales of Kenzera: ZAU, is set to release a new horror title. This standalone game, scheduled for 2025, is not a continuation of their previous work but promises to bring fresh narrative experiences to players.

According to Abubakar Salim, CEO of Surgent Studios, the collaborative effort will focus on exploring a unique pattern in the entertainment industry through an unconventional and experimental horror game.

The following is what it has been shared to VGC by Abubakar Salim, CEO of Surgent Studios.:

Both Surgent and Pocketpair are well-versed in taking risks.

We noticed a pattern in the entertainment industry, and Pocketpair has given us the opportunity to make a horror game about it. It will be short and weird, and we think players will be interested in what we have to say.

We’re still in earnest conversation about further projects set in the Tales of Kenzera universe, but this will be a standalone piece: a mile marker between where we’ve come from and where we’re going.

Also, the Head of Pocketpair Publishing, John “Bucky” Buckley added:

As the games industry continues to grow, more and more games find themselves struggling to get funded or greenlit. We think this is a real shame, because there are so many incredible creators and ideas out there that just need a little help to become incredible games.

We were instantly fascinated by Abubakar’s creative vision for a horror game on a topic he’s uniquely qualified to explore. The ultimate goal of Pocketpair Publishing is to find creators with a genuine passion for games and enable them to create fun, new experiences for gamers all over the world.

Breaking, Featured, Gaming, Hardware/Console, News

How gaming hardware performed in the past months?

The video game industry experienced a turbulent year in 2024, witnessing a significant decline in hardware sales. According to data from Circana, video game hardware sales in the U.S. dropped by 29% compared to the previous year. This blog post delves into the intricate details of this decline, examining the factors that contributed to this downward trend and what it might mean for the future of the gaming industry.

December 2024 U.S. Video Game Market Highlights from Circana – December 2024 projected U.S. consumer spending on video game hardware, content and accessories declined 8.9% when compared to a year ago, to $7.5B. Spending during the 2024 year fell 1.1% compared to 2023, to $58.7B.

— Mat Piscatella (@matpiscatella.bsky.social) 2025-01-23T14:03:20.587Z

A Year of Decline

In 2024, video game hardware sales fell from $1.55 billion in 2023 to $1.11 billion, marking a steep 29% decrease. Several factors contributed to this decline, most notably the lifecycle stage of current gaming consoles and consumer anticipation for upcoming innovations.

The Impact of PlayStation 5 Pro

November 2024 brought a glimmer of hope with the release of the PlayStation 5 (PS5) Pro. This release temporarily boosted hardware sales; however, the surge was short-lived. By December, hardware sales had plummeted again, reflecting a 25% year-over-year decrease. The initial excitement around the PS5 Pro was not enough to sustain sales momentum through the holiday season.

Platform-Specific Sales Trends

Each major gaming console experienced its own unique challenges and declines in 2024:

  • Nintendo Switch: As the Nintendo Switch approached the end of its lifecycle, its sales dropped by a staggering 38% in December 2024. The console, which enjoyed immense popularity since its release, now faced the inevitable slowdown as consumers anticipated a new generation of Nintendo consoles.
  • Xbox Series Consoles: Microsoft’s Xbox Series consoles also faced a significant decline, with a 38% decrease in year-over-year sales for December 2024. Despite price cuts and holiday promotions, the platform could not escape the overall downturn in the market.
  • PlayStation 5: The regular PS5 saw an 18% drop in sales year-over-year. Even though the PS5 Pro’s release provided a temporary boost, it was not enough to offset the decline in sales of the standard model.

The Best-Selling Console of 2024

Despite the overall decline in hardware sales, the PlayStation 5 emerged as the best-selling console for 2024 in terms of both hardware spending and unit sales. Sony’s efforts to revitalize its offering with the PS5 Pro contributed to this achievement, albeit the gains were not as substantial as hoped.

Accessory Sales Remain Steady

While hardware sales took a hit, accessory sales remained robust. Accessory sales in December 2024 mirrored those of the previous year, showing no significant year-over-year change. Overall, accessory sales in 2024 saw a 6% increase compared to 2023. The PlayStation Portal topped the charts as the best-selling accessory, while the DualSense Midnight Black controller recorded the highest unit sales.

Total Revenue Overview

December 2024’s total revenue for video game hardware and accessories was $4.85 billion, significantly lower than December 2023’s $6.45 billion. This drop further highlights the extensive impact of the decline in hardware sales on the gaming market.

The Insider Gaming article encourages readers to discuss these findings in their forums, providing a platform for gamers, analysts, and industry insiders to share their perspectives and insights. The discussions could offer a deeper understanding of the market dynamics and factors influencing these trends.

The steep decline in video game hardware sales in 2024 signifies a notable shift in the market. This trend may be driven by the lifecycle of current consoles, consumer fatigue, and anticipation for future technologies. Console manufacturers will likely need to adjust their strategies, possibly accelerating the development and release of next-generation systems to rekindle consumer interest and drive future sales.

The decline in video game hardware sales in 2024 poses significant challenges but also opens up opportunities for innovation and growth in the gaming industry. As we move forward, it will be crucial for manufacturers and developers to understand and adapt to these evolving market dynamics, ensuring that they stay ahead of consumer trends and technological advancements.